Limited Time Offer: Save 40% on PRO with code GOPRO2018

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Know-How Exchange

Topic: Student Questions

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

Need Examples Of Target Marketing Failures

Posted by Anonymous on 25 Points
I am looking for examples of target marketing failures, products or services where the company presented it to one market segment simply to discover that it was the wrong segment.

  • Posted by MonMark Group on Accepted
    You can review the questions submitted herein and find many answers. But, primary one in my mind...New Coke.
  • Posted on Author
    Other people have mentioned this to me. Although I do see how it was a bust, I am not sure that it was a target marketing bust. Please sell me on the idea.
  • Posted by ddavidso on Accepted
    I read that the PT Cruiser by Chrysler was originally targeting younger men.. It ended up being a Boomer age and older men's car of choice and younger guys didn't take the bait. I heard another car example for women where they named it the Probe , but the name made women think about internal exams more than cars....

Post a Comment

Most Popular

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!