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Know-How Exchange

Topic: Customer Behavior

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This question has been answered, and points have been awarded.

In Class Activities

Posted by Anonymous on 125 Points
I am a Professor taking Consumer Behaviour Course. I am bored of routine lecture giving. So I am thinking of some In-Class Activities that would make the students to understand the concepts clearly and also it would make the students to participate more. Could you please help me with this.

  • Posted by Juliet on Accepted
    Hello Senthil

    Welcome to Marketing Profs and how refreshing to hear you wish to take a more creative approach to your course.

    There have been several similar questions asked in the past year or so and some of the suggestions may appeal to you:

    It does all depend on how many students are on your course. Some activities described in the above postings will not be suitable for large numbers, e.g. 100 students or more sitting in rows. Also the venue of your course can impact too. If you have a stage or space where students can move, then the lectures can be even more interactive.

    If you tell us these details we can perhaps provide suggestions specific to your unique circumstances.

    Best wishes
    Juliet Robertson
    Creative STAR Learning Company

  • Posted by mbarber on Accepted
    Aahh, I guess if I was serious about teaching students about consumer behaviour I'd place them in a position where they could observe, first hand, consumer behaviour.

    So I'd be looking to get them out of the classbox and into an area where they can see transactions taking place. If you can't get them off premises, perhaps there's a canteen nearby? Perhaps you could ask students to design a consumer experience from scratch? Can you log onto any of the large online trading sites and get them to discuss consumer behaviour?
  • Posted by Jay Hamilton-Roth on Accepted
    Create a real-world setting inside the classroom. Split the class in half (the "actors") (with the other half simply "watching" and providing color commentary). Give the "actors" specific roles/scripts to follow (but not sharing the scripts with fellow students), and see what develops. As teacher, change the scripts to change the results: location, price, time of day, demographic, etc. Also: get the feedback from each of the actors after the "play" to see how they each felt doing the role and the reactions from others.
  • Posted on Accepted
    Try taking your students to a large ad agency having a planning department and get a presentation on how the agency goes about learning about lifestyles. Your students will enjoy the tour and questions will come by thousands!!

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