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Topic: Other

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This question has been answered, and points have been awarded.

What Is Up Stream And Down Stream Marketing?

Posted by Anonymous on 50 Points
I'm looking for a clear description of what is up stream and down stream marketing. Thank you.

  • Posted by mbarber on Accepted
    Hi Diane - I reckon Jim's definition is a great one.

    Another way of looking at it is this - Upstream is all of the research you do BEFORE you go to market

    Downstream is your 'Go to market' implementation.

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