Topic: Website Critique

Landing Page Critique For Agency's Ppc Campaign

Posted by Anonymous on 125 Points
We are running a PPC campaign for a full-service marketing agency, and trying to decide on the best landing page for the promotion. The conversion goal is for prospective clients to call or complete the short contact form.

The pay-per-click categories/keywords are for: marketing agency, advertising, copywriting, design, branding, etc. Lead results so far have been pretty good, but conversions are terrible (we have not used any of these landing page designs yet). It's possible that we are not attracting the right audience, however it may be another reason.

We have developed 3 different variations for the landing page - please review these links (refer to each as 1, 2, or 3) and let me know what you think?

Thank you,

1 --

2 --

3 --
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  • Posted by Levon on Accepted
    I would rewrite your personal message from the President. It sounds kind of unnatural.
  • Posted by Inbox_Interactive on Accepted
    If you're committed to one of these three, I like the first one best.

    In the other two, you're asking for my information before you've made your pitch from the president, so I don't have anything to act on yet.

    Your "MORE..." statements don't give me enough to want to provide my contact information. These are blanket promises that everyone and his dog makes.

    Personally, I think you should have a landing page for each of the different services that you're providing.

    If you are going to have copywriting as a keyword, then your landing page should talk about copywriting. Same goes for advertising, branding, etc.

    If you're trying to get people to use your copywriting services, I think you need to show them...well, some copy. Problem, Promise, Proof, Proposition.

    My $0.02. Overvalued at that.

    - Paul
  • Posted by Jay Hamilton-Roth on Accepted
    1) Split test your PPC landing pages. It's easy to do, and will allow you to evolve your page to get the results you want.

    2) Instead of telling what you can do more of, tell me what difference it'll make to my business hiring you. Will I get more clients? More leads? More notoriety? Better perception? Better quality of client? That's what I'd care about initially - what you can do for me, not specific services you offer.

    3) An opt-in for a "no-obligation, friendly discussion" doesn't inspire me to contact you. Who have you helped? Do you have case studies? A long client list?

    4) Finally, who are you targeting? What size company? Located where?
  • Posted by Mikee on Accepted
    I am not a big fan of any of them, but given the choice I would pick number 1.

    I don't care from the note from the president. There is something about that doesn't strike me right.

    I do like the testimonial.

    I agree with Jay that you need to tell people how you can help him. The Mores aren't moving me.

    I also agree with Inbox that you need to create different landing pages for each key word grouping. Customize the message for what people are looking for.

    I do not see any navigation on the landing page. One of the goals of your campaign is to get people to come to your site. They are much more likely to browse your site than submit contact info. Let them learn about your various services. Show them that you know how to market by marketing your own services. I think most webpages should provide people the information they need to make an appropriate decision without needing to gather contact info. The trick is to make sure that you have "compelling copy writing" that demonstrates "flexibility and creativity" so that people will call you or email you to request your services.

    I hope this helps,
  • Posted on Accepted
    Hi Melissa,

    In answer to your question. #1 flows the best and draws the eye right to the registration form, which is good.

    My concern is that the design does not represent "agency". Its more of a email blast trying to get you to sign up for something. Second, the use of more is repetitious. Try using More is a more creative manner and as acronyms.

    M = More "We offer MORE..."
    0 = Outstanding "Our OUTSTANDING committment to..."
    R = Reputation "Our REPUTATION as..."
    E = Experience "Our years of EXPERIENCE...."

    Hope this helps,

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