Question

Topic: Strategy

How To Market Dental Clinic & Dental Care Services

Posted by Anonymous on 10/11/2008 at 8:26 AM ET 75 Points
One of my friend is having a Dental Clinic at Pune which is A+ city in India.The clinic is located at heart of the city & is well equipped with all modern equipments for providing class dental health care.
The clinic which was established around 2 years back is having consistent but below expectation revenue level.
The doctors running clinic have tried arranging free dental check up camps at schools,private organisations,etc & results are not much encouraging.

At present the patients they have are more of relatives,friends & the one developed through word of mouth.


Can any one suggest short term as well long term marketing / strategic plan & critical executional aspects of increasing revenues multifold in matter of few months?

No doubt it's a tough task.But still they believe that well planned efforts in right direction will boost the revenues.

Seek your advise as how to deal with concern over poor revenue.
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RESPONSES

  • Posted by michael on 10/11/2008 at 11:17 AM Accepted
    How do people choose a dentist? If you think about it, they might consider proximity, name, school the dentist went to. Lots of ways, but how SHOULD they choose?

    We did a campaign for a dentist in my are who had gotten zero response for 3 years. We changed his advertising to one that describes the RIGHT way to evaluate dentists and on the first DAY the ad ran, he got 10 responses and 3 brand new clients.

    Michael
  • Posted by CarolBlaha on 10/12/2008 at 8:04 AM Accepted
    In my experience with my client docs-- we get the biggest most sustainable growth with referrals. Docs that patients know and trust will ask for referrals for areas outside their practice all the time.

    A lot of marketing companies say flood the area with postcards, and I get two or 3 a month -- all with something for free. Its like overfarming a field, its overdone and impossible for one doc to stand out. The only exception I'd make is new relocations. That list I'd buy, and contact. If your new staff is without a lot to do-- and as a newby this is probably the case-- I'd have them pick up the phone and call them to introduce your doc.

    I also work with my docs staff to personally call the existing patients who haven't been in for a while and to personally make them aware of new procedures that would benefit them. So as a newby, make sure your record keeping is designed with that in mind.

    Patients change docs mainly because they don't feel they get the personal attention from the staff or the doc. So as a new doc, you have a fresh start and its where you can make a difference.

    Sell Well and Prosper tm
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