Know-How Exchange : Strategy

if it is a prescription drug, as opposed to OTC, who you need to reach is not the end users(allergy sufferers), but the doctors.

So, fold your sleeves and go door-to-door. On top of that you can participate to forums and also ask some doctors to endorse your spray.

Distribute press releases to medicine magazines, as well as targeted, allergy-related feature stories to magazines and newspapers.

Hope this helps.

Best of luck,
Davide Pasini

go online!

the doctor approach is a good one. take this idea to the web.

means: make a research where doctors are online (blogs, forums, online communities). advertise, write a review or try to place your product in newsletters of the platforms found.

use online word of mouth power > relevant blogs to reach doctors and endconsumers. in the end you have to catch both and manage supply and demand > b2b (doctors) and b2c (endconsumers).

check out: https://socialspark.com/

this company can help you finding the relevant blogs and bloggers to write about your product and get a honest feedback which is the most worthy advertising if your product is good.

also check out the association of word of mouth marketing:
https://www.womma.org/

maybe they can give you prescription drug specific tips concerning word of mouth (on- & offline).

floto