Know-How Exchange : Advertising/PR

What we do in basic terms is we connect telephone companies' networks to North America and to other telephone companies’ networks mainly through NYC but also through other metropolitan cities as well. The connection services we offer vary depending on what is being transmitted through those networks: voice, data, video, etc.

What are our customers’ benefits for working with us?
A. Because of our size (we're 75 people):
1. There are no layers of bureaucracy to go through before our customer gets a response or an issue resolved
2. Services ordered are quickly and efficiently installed
3. Pricing is competitive
4. We're hands on with our customers with an account team assigned to each account
5. We're flexible to respond to most requests
B. Because 70% of our customer base is international, new customers can leverage our customer relationships to connect to the world.

What are the direct benefits of our anniversary?
1. Customers can leverage our thorough knowledge of the NYC metro market that we've gained in the last 10 years; i.e.
a. We know where telephone companies’ networks reside in the NYC metro market,
b. We know how much it should realistically cost to connect networks within this market,
c. We know how our competitors will connect you vs. our connection services within the NYC metro market,
d. We know the NYC telecom infrastructure very well
2. We have managed and operated the most sought after Meet-Me-Room (connection facility) in the NYC metro market located at 60 Hudson St. for the past 7 years; Customers can leverage that fact to meet their needs, i.e. we have hands-on knowledge on all networks housed in this facility, have first-hand knowledge of other networks in the building, and can answer most if not all customers' requests:
a. "How can I connect to X network in the meet-me-room/building?"
b. "Who is housed in the meet-me-room/building?"
c. "May I secure XXX amount of square feet in the meet-me-room/building for my network?"
d. "What type of security/fire protection does the meet-me-room/building employ to protect my network?"
e. "Is the meet-me-room/building temperature cool enough to house my powerful, i.e. very hot, network?"
f. “How much power does the meet-me-room/building offer to operate and back-up my robust, i.e. high-energy consuming, network?"
g. Etc.
3. The customer portfolio we've built up in the last 10 years represents all the major telephone companies in the U.S., most of Europe, Asia, Latin America, India, etc.; so, like I stated previously, our customers can easily connect to the world's telephone companies.
4. In today's terrible economic times, customers can look to our financial history to note that in last 10 years not only did we survive the telecom bust in the early 90s, but we also thrived. As such, customers can remain confident that their business with us will remain secure. (P.S. Our CEO doesn't like us to position ourselves as survivors, but rather shrewd business managers.)

Lastly, in this 10th year, we will have expanded our own network to have more cities come online, bringing our FiberNet network to NYC, Chicago, Miami, LA and SF.

I could keep writing, but I think these are really the main points.

Thanks!

Moderatore, Please keep my question open as I'd like additional input from the Ad/PR community. Thanks!