Limited Time Offer: Save 20% on PRO with code APRIL17 »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Corporate Training Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Need A Name For A Soap Business
Posted by Anonymous on
7/4/2009 at 10:34 AM ET
I'm looking for a catchy name for my hand crafted soap. Most of my designs feature a fleur de lis or Mardi Gras theme; however, I do have other designs. I've been trying to come up with a name for weeks, would anyone out there have any suggestions? Initially, I thought about using the word "royal" in the title.
7/4/2009 at 11:34 AM
Why now Royale Hand-Crafted Soap? Sounds like what you've described. But do be aware that a name alone is not a marketing plan...or a business plan for that matter. Hopefully you have one of each or you're simply going to end up with a hobby you enjoy and no substantial income.
For Results You Can Take To The Bank!
7/4/2009 at 3:06 PM
Who is your target audience, Mel? What unique benefit are you promising them? Why should they even consider buying from you?
Then, how are they going to find out you exist? What's the marketing plan? Until you have worked through the marketing strategy and rough plans, it doesn't make sense to try to come up with a name.
And once we DO get to naming, I'd recommend you stay away from "catchy" and go for meaningful communication of your positioning benefit. That, in the end, will be what people remember about you, no matter how catchy the name is.
7/12/2009 at 10:39 PM
as an option maybe something like "Custom Hand-Crafted Soap"
as part of your business model, you could feature the brand designs of high end resorts or boutiques, or create exclusive "fleur de lis" designs just for their use.
hope this helps,
7/20/2009 at 5:08 AM
The name should ideally come from your product as well as consumer. The target of your product, who is the decision maker, and with whom will your soap compete will have a strong influence in the name apart from the product - soap, itself.
Given the hint that it is hand crafted and premium (use of royal as suggested by you), you can try using these names:
BACK TO TOP
Post a Comment
Email's Little Secret: 18 Words to Fly or Die By
by Michael McCunney
Now Is the Time for Developing Your Personal Brand: 26 Tips
by Barry Feldman
How Small Marketing Teams Can Achieve Big Content Wins
by Jacob Warwick
The Most In-Demand Marketing Skills in 2017
by Ayaz Nanji
Eight Simple SEO Mistakes Killing Your Content Marketing
by Ronald Dod
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with