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Topic: Taglines/Names

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This question has been answered, and points have been awarded.

Need A Name For A Soap Business

Posted by Anonymous on 250 Points
I'm looking for a catchy name for my hand crafted soap. Most of my designs feature a fleur de lis or Mardi Gras theme; however, I do have other designs. I've been trying to come up with a name for weeks, would anyone out there have any suggestions? Initially, I thought about using the word "royal" in the title.


  • Posted on Accepted
    Why now Royale Hand-Crafted Soap? Sounds like what you've described. But do be aware that a name alone is not a marketing plan...or a business plan for that matter. Hopefully you have one of each or you're simply going to end up with a hobby you enjoy and no substantial income.

    For Results You Can Take To The Bank!
  • Posted by mgoodman on Accepted
    Who is your target audience, Mel? What unique benefit are you promising them? Why should they even consider buying from you?

    Then, how are they going to find out you exist? What's the marketing plan? Until you have worked through the marketing strategy and rough plans, it doesn't make sense to try to come up with a name.

    And once we DO get to naming, I'd recommend you stay away from "catchy" and go for meaningful communication of your positioning benefit. That, in the end, will be what people remember about you, no matter how catchy the name is.
  • Posted by SteveByrneMarketing on Accepted
    Hi mel,

    as an option maybe something like "Custom Hand-Crafted Soap"

    as part of your business model, you could feature the brand designs of high end resorts or boutiques, or create exclusive "fleur de lis" designs just for their use.

    hope this helps,

  • Posted on Accepted
    The name should ideally come from your product as well as consumer. The target of your product, who is the decision maker, and with whom will your soap compete will have a strong influence in the name apart from the product - soap, itself.

    Given the hint that it is hand crafted and premium (use of royal as suggested by you), you can try using these names:


    Royal Gratis

    Premium Lather

    Purple Lather

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