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Topic: Student Questions
Journal Articles On Advertising In B2b Marketing?
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Can somebody give me any source of JOURNAL articles on advertising in industrial marketing?
Actually I am doing a project on advertising in industrial marketing in which i have to study atleast 10 journal articles on the topic. I have been looking for these articles in various marketing and advertising journals but unfortunately couldnt find many.
I would be grateful if anyone can provide me with any source to find the articles from.
Regards,
Muzammil Raza
IBA, Karachi-Pakistan