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Topic: Student Questions

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Journal Articles On Advertising In B2b Marketing?

Posted by Anonymous on 75 Points
Hi All

Can somebody give me any source of JOURNAL articles on advertising in industrial marketing?

Actually I am doing a project on advertising in industrial marketing in which i have to study atleast 10 journal articles on the topic. I have been looking for these articles in various marketing and advertising journals but unfortunately couldnt find many.

I would be grateful if anyone can provide me with any source to find the articles from.


Muzammil Raza
IBA, Karachi-Pakistan

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