Question
Topic: E-Marketing
What's Working In Online Marketing For Publishers?
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Community Info
Top 25 Experts
(E-Marketing)
- Jay Hamilton-Roth 42,374 points
- mgoodman 23,315 points
- Gary Bloomer 18,831 points
- Pepper Blue 17,990 points
- Inbox_Interactive 14,597 points
- steven.alker 10,451 points
- darcy.moen 10,013 points
- Peter (henna gaijin) 7,789 points
- telemoxie 7,704 points
- Clive Fernandes 7,360 points
- Neil 5,282 points
- SteveByrneMarketing 4,764 points
- Harry Hallman 4,070 points
- Chris Blackman 4,015 points
- ReadCopy 3,460 points
- matthewmnex 3,007 points
- SRyan ;] 2,974 points
- Frank Hurtte 2,956 points
- ROIHUNTER 2,746 points
- wnelson 2,392 points
Here's my list. Please respond if you have any relevant experience or comments.
Search Engine Marketing
+ brand-related keyword buys
+ keyword buys in niche markets/topics
Email
+ email to house lists
+ event-triggered autoresponders
Baby steps to convert web visitors, e.g.,
- visitor
- repeat visitor
- establish ongoing relationship
- forum participation
- email newsletter
- follow you on social media
- small purchase
- larger purchase / established customer
Process improvements
+ web design geared towards rapid conversion
+ landing page optimization
+ funnel analysis
+ usability analysis
+ SEO
+ cross- and up-sells in store
Analytics / segmentation
Affiliate marketing
Anything else, or any ideas on any of these?
Thanks,
Greg