Limited Time Offer: Save 25% on PRO with code JULYPRO »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Corporate Training Solutions
See All »
Schedule of Events
Virtual Conference Series
Speak for Us
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
What Color Makes People Want To Spend Money?
Posted by Anonymous on
3/25/2010 at 5:44 PM ET
what color would you paint the walls of a store to make people spend money?
3/25/2010 at 5:52 PM
There is no color that will make people spend money. It's the value of what you're selling, and the benefit they expect to get from the purchase, that will get them to spend money.
Why not reframe the question and ask, "What important consumer need can I satisfy that will be so remarkable that people will want it and pay for it?" When you get that, you can use whatever color on the walls you want.
3/25/2010 at 5:56 PM
Depends on what you're selling. For instance, black would be a terrible color if you have a flower shop, but would be great if you were selling clothing to the Goth community!
3/25/2010 at 7:08 PM
Candy its a great question and one of the many that are constantly explored in terms of shop design and store layouts and arguably onwe of the key things is to think in terms of 'blocks' of colour rather than any one colour.
To that end, matching a colour scheme to representative of the product is usually a good starting point. So for instance, a 'green' approach when selling gardening products is smart, BUT you don't have to have the WHOLE place green, just an area the emphasises the products.
Same goes with kitchens.
In fact the stores that surprisingly have the most difficulty are paint shops because they stick with the tried and true colour chart walls (which works) but they miss the opportunity to go with a big and bold theme, instead relying on interior design magazines to come up with a trend which paintshops then follow.
There's lots of research available to gain more detail than what could be provided here
BACK TO TOP
Post a Comment
11 Powerful Approaches to Marketing Highly Unsexy Products
by Rishi Medhi
The Five Pillars of a Solid Digital Marketing Strategy That ...
by Peter Petralia
Five Lessons for All Marketers From the Departure of Coke's CMO
by Sam Melnick
The Indispensable Social Media Cheat Sheet [Infographic]
by Laura Forer
Why Millennials Are Different, and How Marketers Can Engage Them ...
by Laura Forer
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with