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Know-How Exchange

Topic: Taglines/Names

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Need A Tagline/slogan For Coffee Shop

Posted by Anonymous on 250 Points
I have had a hard time coming up with a tagline for my coffee shop. Any ideas would be more than welcomed....things about my shop that help describe it......

People describe it as the Cheers bar because of its friendly, regular , quirky customers and baristas.

Serve organic fair trade coffee
Buy local products
Green/environmentally focused
Community/Civic minded
Cafe and Drive thru
Located in a neighborhood
Family friendly

thanks for any ideas.


  • Posted by mgoodman on Moderator
    Sue, those descriptors are all about your coffee shop. What about your target audience? Who are THEY? What do you know about them? Who is the target audience for your tagline? Can you identify a specific segment of the local population most likely to become customers?

    Also it's all but impossible to know how to approach the tagline issue without knowing the name of your business or the location (i.e., the city, neighborhood, state/province, country, etc.).
  • Posted by Gail@PUBLISIDE on Member
    How about...

    Locally and Organically Brewed and Enjoyed

    Your Community Brew and Gathering Spot (or Cafe)

  • Posted on Member
    Why not simply...

    "Serving the finest local and organic products"

    Green, environmentally focused, community/civic minded and family friendly are far less important. And if people don't realize your cafe is located "in a neighborhood" or that you have "drive thru" service, they shouldn't be driving, really.

    Don't make things more complicated than they need to be. Besides, you asked for us to suggest taglines, not write a book, right? Sounds like a nice place to visit for a cup of Joe. Local grown and organic, of course. Good luck.

  • Posted on Author
    Thank you for your responses! This is my first time using this venue but seems very helpful.

    In response to mgoodmans great questions...

    the business is in Eugene, Oregon, Eugene Coffee Company is the name. If you know anything about Eugene, being green, organic, down to earth etc is what this community is very much about. My target audience is alot about the people who live in the area, who drive by,,,also Eugenians who want to only drink organic/fairtrade etc. The target audience for the tagline???? hmmm, isnt everyone the target? I just want a tagline that reminds both customers and employees a bit about our values etc. I am not a typical business person as i come to this career after 25 years in social services so i approach much about the coffee shop in a community service type model. Any other ideas?

    Thanks also to gail@publiside and philgrisolia=results!!!!!

  • Posted by rjohnni on Member

    You are organic, i use green for that;

    cheers means fun to me;

    civic/community is the same, unless of course toyota wants to put a TM on the 1st word...;)

    which means it could be

    EUGENE COFFEE COMPANY: Fun. Green. Community
    : Fun. Green. Commune

    You get that with the dots and read without them too...And as you would've noticed, you defines your target audience.



  • Posted by Jay Hamilton-Roth on Member
    Where Everybody Knows Your Name
    Serving Coffee With A Conscience
    Good To The Last Organic Drop
  • Posted by NovaHammer on Member
    Sharnly; sounds like everything in Eugene is green and friendly and artistic and healthy!!! could be a challenge coming up with something distinct.

    Just Brew It! Swiped from your Nike affiliation ...

    Planet Lovers Coffee Pot.

    The Friendly Anarchists Coffee Shop -

    Counter Culture Coffee Shop

    The H'Artful Mug

    Exercise Your Coffee Options Here

    On more Bucket Lists than any other coffee shop!

    Great sounding city must add a visit to my Bucket List.


  • Posted on Member
    "Eugene's green coffee scene"
    "Come join our family"
    "Leave with a smile"
  • Posted on Author
    Thank you so much to everyone for the excellent ideas! What a great resource of brilliant, creative people. I am going to go with Karens suggestion but havent quite figured the last word or two out so am welcoming any other ideas! I am going to go with "Come for the coffee, stay for ________________" I am looking for the what are they staying for part. I have thought about, "all the rest", "the ????)

    Thanks again!

    Eugene Coffee Company

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