Question

Topic: Taglines/Names

Summer Promotion Slogan

Posted by Anonymous on 4/27/2010 at 10:10 AM ET 250 Points
We are photo studio and print company. We are currently looking at a summer promotion to members of a community by giving a free photoshoot and and free print. What interesting tagline can we place on our ads?
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RESPONSES

  • Posted by mgoodman on 4/27/2010 at 10:12 AM Moderator
    It depends. What are you trying to communicate and to whom?
  • Posted by Jay Hamilton-Roth on 4/27/2010 at 10:46 AM Accepted
    (Aside: What's the "catch"? If you're giving away the photoshoot and a print, how do you plan to make money? Selling other prints? Creating word-of-mouth? Or are you simply building your portfolio?)

    It sounds like you're really looking for a headline for an ad, rather than a tagline for your business. A couple of suggestions:

    Visit Our Studio For Your FREE Photo Session
    Smile For Your FREE Photo Session
  • Posted by mgoodman on 4/27/2010 at 1:28 PM Moderator
    Including reference to summer in the headline just dilutes the message and the call to action. Is there some reason why you might want to do that?

    It seems to me that a straightforward claim -- as Jay suggests -- would make the most sense in this case. "Summer" just gets in the way and confuses the issue.
  • Posted by NovaHammer on 4/27/2010 at 8:19 PM Member
    Yes Summer can get in the way ....Unless it is a qualifier "Summ'er Cute, Summ'er Cuter"
    Free Photo Shoot Package..


    couldn't resist ;)
  • Posted on 4/29/2010 at 9:59 PM Member
    The suggestion of Jay sounds good.
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