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Know-How Exchange

Topic: Taglines/Names

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Naming My Airbrush Tanning Business

Posted by christina.smith80 on 250 Points
I need help naming my airbrush tanning business. I want a name that sounds more spa like or that is a clever play on words.

I don't like the "tan van" or "tan to go" type of names.

I will work in Phoenix and Scottsdale, AZ and will tan at their location, party, etc or at my house for a lesser price in the beginning. I'd like the term "sunless" or "tan" or "tanning" to be in the title.

Every name I have come up with has no domain available. Since a lot of the spray tan business here is found from Google, the website name is important.


  • Posted on Member
    A couple of points worth mentioning, Christina...

    1. It doesn't make a bit of difference what you like or don't. What counts is the appeal your name has for your potential customers.

    2. Do not - a repeat DO NOT - accept strangers into your home...for any reason.

    3. As for a name, consider "On-The-Go Sunless Tanning." Why? Because it captures the essence of your business...and it's a name potential customers can easily understand.

    4. And for a tagline to accompany that name, give some thought to: "Professionally done in the convenience of your home." Why? Because that's what you're providing - convenience.

    Hope those thoughts help.

  • Posted by christina.smith80 on Author
    Thanks for your input Phil! As someone that uses these services myself, I think I have a good grasp as to what is appealing to the consumer. The "on the go" type of names tend to look cheesy in an environment like Scottsdale. Most of my clients will be women that spend good amounts of money on pampering themselves and beauty products, I don't think the "mobile tan" type of names appeal to the class of clientèle I am looking to attract. I completely agree with you that I need a name that captures the essence of the business and is easy to understand.
  • Posted by Jay Hamilton-Roth on Member
    Paint Me Tan
    Look Of Tan
    Tanning Spa
  • Posted on Member
    I suggest you go for Home Service, meaning you go to their place or home, and not on YOUR home.

    As for the name and tagline, I suggest:

    Name: Christina's Sunless Tanning Spa
    Tagline: Services where you are.

  • Posted by NovaHammer on Accepted
    Whisper Tan

    Sound of airbrush and 'no one' else needs to know if it's real or not type of tan..

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