Question

Topic: Taglines/Names

Catchy Name For Pilates Studio

Posted by Anonymous on 7/27/2010 at 10:07 PM ET 250 Points
Hello! I'm looking for a catchy name for a pilates studio/chain which relates to "making people feel good", wellness, holistic, pure without being cheesy. I've been racking my brain for too long, can anyone please please help?
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RESPONSES

  • Posted by SteveByrneMarketing on 7/28/2010 at 3:07 AM Accepted
    It would be better if you had a written creative brief to share with us, but to speculate maybe ...

    "Pilates of Penzance" :)

  • Posted on 7/28/2010 at 4:59 AM Author
    Haha, ok fair point. A few points that will help you understand what I'm looking for:

    Big Picture:
    We are launching a chain of boutique pilates studios across Asian cities targeting body-conscious, active individuals who have limited time to keep fit and look for quality instruction and facilities. We offer excellence in mind and body fitness close to our clients’ work and home.
    Objective / Purpose of the name: The name should convey desirability (as in a place to be seen training at), mind-body/holistic connection and quality. Excellence in Pilates Training.

    Does that help?
  • Posted by mdlugozima on 7/28/2010 at 8:40 AM Accepted
    Pilates For Bodies
    The Good Core
    Core Health
  • Posted on 7/28/2010 at 10:47 AM Accepted
    Transcend Fitness
  • Posted by SteveByrneMarketing on 7/28/2010 at 1:31 PM Accepted
    I like JudyJudyJudy's "Transcend Fitness".

    Because your target audience lives in Asian cities, I believe marketers who have also lived in Asian cities will have an advantage in finding a solution as they would better understand the cultures.

    I was thinking of something "Zen" as in "The Zen of Pilates", but this seems to be lacking as a strong brand name differentiation.

    Hope this is some help.

    Steve
  • Posted on 7/28/2010 at 8:18 PM Author
    Thanks to the three of you for your feedback. I like Transcend and Zen and will play around with those. Others I've been thinking about, and tell me what you think:

    Pacific Pilates
    Toned Pilates
    46degreesPilates (random, but I've owned a studio in Singapore with that name before)
    Studio8Pilates

    This is so useful for me rather than sitting alone at my computer for hours thinking of something!
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