Question

Topic: Taglines/Names

Tagline For The New Fmcg Company?

Posted by Anonymous on 3/25/2011 at 4:30 PM ET 250 Points
Dear All,

I'd like to introduce myself first, I am Abdul Basit from Pakistan. My company is launching a new FMCG company and its names is ALBERO Pakistan. Our purpose is to introduce new products in great competition for instance in Food and Health Care Products.

I'd like you all to suggest an appealing tagline to incorporate with our website and in company profile.

Look forward to have your feedback and comments.

Thanks in Advance to all of you.
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RESPONSES

  • Posted on 3/26/2011 at 5:39 AM Author
    Dear,

    I'd like to answer your question(s) mention below:

    Its actually a "Fast Moving Consumer Goods" (FMCG) company launching its two core brands. We're targeting the masses like Upper and Middle Class (Sec: A,B+,B & C)

    a. One of the product is Baby Diapers which comes under personal health care.

    b. the second is Staple food products such as: Whole Wheat Flour, branded Rice, Basic and Natural Spices and etc.

    the name of the company is ALBERO PAKISTAN (PVT.) LTD.

    If you still need any clarification, please feel free to ask.

    Abdul Basit.
  • Posted by Jay Hamilton-Roth on 3/26/2011 at 9:20 AM Accepted
    It's unlikely we can provide a tagline that spans both diapers and food products to appeal to consumers, unless you want to underscore your pricing or the country of origin (for example, "Locally Made. High Quality. Best Value.").
  • Posted by mgoodman on 3/26/2011 at 2:50 PM Accepted
    I agree with Jay. You need taglines that explain what you do and what benefit you provide. Since that will be different for diapers than for food products, you need two separate taglines, if not two separate brand names altogether.

    It's going to be difficult to have your consumers understand that the company that sells diapers also sells food. The two just don't fit together in the same brand, and you'll confuse people if you try to force that on them.

    Maybe you need to reconsider your whole branding strategy, since the ALBERO name doesn't really mean anything to either market segment. You could let it be the corporate name, but emphasize the individual brand names in your marketing efforts for your two different segments.
  • Posted on 3/28/2011 at 4:04 AM Author
    thanks guys for your great help to clearing up the confusion that lies between the two brands.

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