Question

Topic: Taglines/Names

Taglines For Quick Services And Food Offer

Posted by Anonymous on 10/25/2004 at 8:19 PM ET 250 Points
We have started a quick service restaurant. Food offer is hot roast rolls, great burgers, chicken and salads. Need to communicate each of these in flyers and instore ads.
Looking for memorable and clever taglines.
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RESPONSES

  • Posted on 10/25/2004 at 10:29 PM Accepted
    I think you need to provide a little more information or else you will be creating one of the classic marketing blunders: putting tactics before the strategy.

    You need to think about your positioning and ultimately, your competitive point of differentiation. I've worked as a VP of Marketing for several restaurant chains and your thought process is not uncommon for a restaurant operator. You live in the here and now and need to make something happen fast. However, I can tell you from experience that a little time invested now on the frontside will save you a lot of headaches (and constant switching of messages) later.

    --Rob Crews
  • Posted by SRyan ;] on 10/26/2004 at 6:01 AM Member
    What's the name of your restaurant?

    Are you looking for a tagline for the restaurant or for the menu items you listed?

    If it's for the latter... are you actually hoping we'll write some ad copy for a generic salad or burger? Without knowing more about your food, I don't know where to start.

    - Shelley
  • Posted by SteveByrneMarketing on 10/26/2004 at 4:21 PM Accepted
    Overall --
    FLAMEZ Grill
    Restaurant Quality for Home Dinning
  • Posted by SRyan ;] on 10/26/2004 at 7:16 PM Accepted
    Tagline idea:
    Outdoor flavor, here and now

    Menu items:
    Backyard burgers
    Summerfresh salads
    Footballers (filled rolls)

    I don't know what country you're in, and I realize you're not a fast food joint, but let me tell you that one of my favorite business taglines for a restaurant. Taco Bell -- Think outside the bun.

    - Shelley ;]
  • Posted by Carl Crawford on 11/4/2004 at 8:22 AM Accepted
    hi flamez,

    are you in Dunedin New Zeland, in the Meridan MAll? because if that is your store I LOVE YOUR CHICKEN. :F

    how about:

    FlameZ Grill -you will burn for food this good

    FlameZ Grill - Kiss the Chief ( this is because i have a with flames on it that says Kiss the Chief)

    have a nice day

    Carl Crawford
  • Posted by Mushfique Manzoor on 11/8/2004 at 2:15 AM Accepted
    hi there

    FLAMEZ Grill - Truly FAST Food

    FLAMEZ Grill - Sizzling Fast Food

    cheers!!
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