Question

Topic: Advertising/PR

10 Years Anniversary Slogans

Posted by Anonymous on 10/24/2011 at 10:50 AM ET 125 Points
Hello!

I am the head of the PR department for a a globally active specialty chemicals company. We have our 10th year and I wanted to come up with a catchy phrase to put on faxes, emails, everywhere! Any ideas?

I hope that you can help me!

Thanks
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RESPONSES

  • Posted by Gail@PUBLISIDE on 10/24/2011 at 11:01 AM Accepted
    Focus on what you do best. What makes you different than anyone else in your industry. This is an exaggeration (and too vague), but keep it short, such as "10 years of xxx" or "World-Class Specialists in xxx for 10 years."
  • Posted by mvaede on 10/24/2011 at 12:50 PM Accepted
    some zeros are important, thank you for your business
    (maybe negative connotation)

    Our first double digit, more to come - thank you for your business

    Only 10 years and still growing

    Mikael
    B2B Marketing
  • Posted by mgoodman on 10/24/2011 at 7:27 PM Accepted
    I'd skip the 10-year thing and just focus on your positioning benefit. Nobody but you cares if you are 10 years old, or 11 years old, or 9.73 years old.

    You only have a few great opportunities to communicate with customers. Why blow them with messages that don't matter to them?
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