Question

Topic: Taglines/Names

New Line Of Horse Trailers

Posted by Anonymous on 11/27/2012 at 10:06 AM ET 500 Points
I'm helping a friend with a task...He's trying to come up with a great name for a line of Horse Trailers.

They are all aluminum, lightweight, durable, rugged and have endless custom capability.

We're looking for one word to encompass the line, preferably something that catches your attention and can be associated with Horses, cowboys etc.

Sooner the better!

Thanks in advance...
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RESPONSES

  • Posted by Moriarty on 11/27/2012 at 11:12 AM Member
    Cobblestones

    we have a problem; you say "They are all aluminum, lightweight, durable, rugged and have endless custom capability"

    unless it is a vintage horsebox, the above description fits practically any horsebox on the planet.

    Saving toy plastic ones, that is.

    Furthermore, where do your customers live? North or South America or Africa? Presumably they are sports horseriders rather than farmers? After all, if you are a farmer you choose Ifor Williams. The most rugged trailer in the business. https://www.iwt.co.uk/

    So what differentiates you from the crowd and why should someone buy from you. (Please don't say you are cheaper, the Chinese and then the Indonesians will be hard on your tail and then you are out of business in a trice).

    Moriarty



  • Posted on 11/27/2012 at 11:46 AM Author
    I appreciate the comments...

    While I'm not an expert on trailers manufactured in the UK, based on what I've read online, Ifor Williams isn't an all aluminum trailer...most models are galvanized steel...livestock has aluminum panels, but a steel chassis.

    This isn't a new manufacturer, only a new product offering, this is one of the premier all aluminum trailer manufacturers in North America.

    I'm looking for some name ideas for the Horse/Livestock series...for instance there is a manufacturer that calls their horse trailers..."stallion series"

    Thanks
  • Posted by Moriarty on 11/27/2012 at 12:19 PM Member
    Oops! You could be right about the Ifor Williams ...

    in any case, it looks like aluminium??

    What I still need to know is something that will differentiate you - just saying "premium" isn't enough. It won't move a farmer, that's for sure. Ifor Williams has a track record of being practically indestructible, whatever they are made of!

    Could you describe the manufacturing process and then you would find something there that is creditably different from everyone else (even if it is the same, it might not be used in their ads!). What do they do to the chassis against (for example) rust? Are they easier to maintain because of certain features?

    ... etc etc

    M

  • Posted by Moriarty on 11/27/2012 at 12:20 PM Member
    Or are they easier to use, drive ... safety features for on the road? Better braking/suspension? Better for the horses???

    M
  • Posted by peg on 11/27/2012 at 9:12 PM Accepted
    Guessing at some names that might sound compatible with various aluminum trailer manufacturers. You'll have to be flexible since we don't know which manufacturer needs the name.

    Stockstream ... or Stockstream gooseneck, if that's the model type
    Alumistock, Alumihaul, Alumiherd
    Haulmaster / Haulmaster gooseneck, etc.
    Ranch & Road
    Ranch & Rodeo
    Highway Herder
    Equistrial

  • Posted by Jay Hamilton-Roth on 11/28/2012 at 8:12 AM Accepted
    Equus Anywhere
    Rugged Horse Trailers
  • Posted by SteveByrneMarketing on 11/28/2012 at 4:12 PM Accepted
    Clover Fields Horse Trailers
    Pleasant Pastures Horse Trailers
    Hitch 'n Haul Horse Trailers
    Mobile Barn Horse Trailers
    Stable Travelers Horse Trailers

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