Limited Time Offer: Save 25% on PRO with code JULYPRO »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Corporate Training Solutions
See All »
Schedule of Events
Virtual Conference Series
Speak for Us
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Launching A Non-profit Only Magazine In India
Posted by Anonymous on
12/3/2012 at 4:36 AM ET
An investment banker by profession, I am now wanting to foray into Non-Profit sector and this will be through launch of a Magazine purely for Non-Governmental Organizations (NGOs), Funding Agencies, Individuals & Volunteers. The idea is to cater to the vast number of people in India who are interested in this sector but do not have access to one single publication, which can bring the entire details at one place. My queries are following:
1. Is it important that along with the hard copy magazines, the online subscription magazine be launched simultaneously?
2. How can the subscription be increased and what can be the strategies for the same since its very new and therefore, doesn't have significant readership?
3. What is the ideal advertisement percentage vis-a-vis the content of the magazine
4. What kind of PR strategy and Social Media Marketing can I undertake prior to the launch of the magazine
5. I am very keen on understanding how to take it up on twitter and facebook and if there are other websites which may also support in spreading the word.
12/3/2012 at 5:53 AM
this sounds very much as if you need a partner who really does grasp these things and can deal with you locally.
My answers - and these are not definitive.
(1) No, it is not necessary, it is possible and worthwhile.
(2) What kinds of services could you offer through your magazine that would achieve this end instead of an increased subscription? Could you have a members only forum? A higher level of interactivity with you personally?
(3) As high as you can sustain.
(4) We need to know a lot more about this before being able to form answers to this. Have you a marketing plan yet?
(5) Whatever you post on social media, make sure it has a story and that it is interesting. You can also try replying to blog posts to get your name known. If you are interesting, people will always want to know more.
To your success, Moriarty xx
12/3/2012 at 11:35 AM
Instead of trying to target "everyone", focus on a smaller subset to determine how best to communicate with them. Will a printed publication suffice? How would they obtain it? How would they find out about it? Why would they trust its contents? How are other similar organizations in your regions successfully using (social) media?
If you don't know the answers to these questions today, start doing your homework. Interview your prospective audience, and find out what they want/use.
12/8/2012 at 9:17 PM
Kudos to your initiative. There is definitely a scope in the space that you intend to enter. One key challenge that I see in this, however, is the dichotomy of <b>focus as well as generality</b> of content / initiatives that you would need to maintain, given the heterogeneous nature of NGOs - working towards varying causes.
Specific to your questions -
<i>1. Is it important that along with the hard copy magazines, the online subscription magazine be launched simultaneously?</i>
Certain NGOs or key contacts would be more comfortable getting the magazine on their mobiles or machines - you might not need a digital magazine per se, but if you have a website, you could post few articles online - this could also serve as a good marketing tool for you
<i>2. How can the subscription be increased and what can be the strategies for the same since its very new and therefore, doesn't have significant readership?</i>
Your reach will pull reach - Identifying key touch points beyond the common ones would define your space
<i>3. What is the ideal advertisement percentage vis-a-vis the content of the magazine</i>
Are you referring to the number of pages of ads, or the costs involved? If former, it would depend upon the strength of your content, and the quality of ads
<i>4. What kind of PR strategy and Social Media Marketing can I undertake prior to the launch of the magazine</i>
The theme of each issue would define the PR it requires - the touch points, the key influencers, and of course, your key readers. Each initiative / theme would attract a certain set of NGOs - a focused approach of getting those specialized NGOs would help drive more pull for your magazine. These specialized NGOs are the ones who have high levels of credibility in their respective areas - and associating with them would lend some credibility to your magazine as well.
<i>5. I am very keen on understanding how to take it up on twitter and facebook and if there are other websites which may also support in spreading the word.</i>
Social Media can be quite powerful for cause-related marketing, given the virality of the message. If you can drive a strong message, it would be driven hard.
Hope this helps!
BACK TO TOP
Post a Comment
The Indispensable Social Media Cheat Sheet [Infographic]
by Laura Forer
Five Lessons for All Marketers From the Departure of Coke's CMO
by Sam Melnick
119 Facts About Email Marketing [Infographic]
by Laura Forer
Eight Rules for Data-Driven Marketing
by Ashley Stirrup
Seven Content Types That Will Increase Leads and Conversions
by Andrew Gazdecki
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with