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Know-How Exchange

Topic: Taglines/Names

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This question has been answered, and points have been awarded.

Need Help Thinking Of A Brand Name/website Name

Posted by dbolter on 250 Points
I'm a Professionally Certified Makeup Artist in Toronto Canada. When I graduated I wanted to have my own website to display my portfolio and picked a name at random, even though I don't like it.<br /><br />My first name is Dana, but I don't want to include my last name in the brand name for when I get married.<br /><br />Does anyone have an suggestions what name I could use?<br /><br />Dana

  • Posted by Gary Bloomer on Accepted
    When do you plan to get married?
  • Posted by Gary Bloomer on Member
    Perhaps simply "Make-up by Dana"?
  • Posted by Moriarty on Accepted

    a few basic questions. I want you to think of your very best customer, or the kind of customer you enjoy working with most. Because if you focus your advertising on them you will speak to others too - only you will bring in more of the ones you like best. If you enjoy your work, you will enjoy it more doing it for those who make you feel good for having made them look good.

    Which leads to one idea: "It makes me feel good to make you look good"

    Can we have a link to your current website and we could see if there is anything there that inspires?

    Back to your favourite customer: what do they like, what colours, what styles? Eyes, lips or skin tones? Are they serious or not? Do they like you to be intent and focussed or cheery and light? All this will help us point your business name in the right direction.

    After all, why try to deal with clients who don't like the way you do things and would complain even if you did a good job?? They're not worth having.

    Let's hear from you! Moriarty xx

  • Posted by mgoodman on Accepted
    Your like or dislike for the name is all but irrelevant. What do your clients think about it? More importantly, is your website accomplishing its objective? If it is, there isn't really much reason to change the name. If it is not, maybe that's because of the name and maybe it isn't.

    You probably ought to go back to your real objective, just as if this were a business with a business plan and overall positioning/marketing strategy. Who is your primary target audience? What do you want to communicate to them? What is it you want people who see your site to do/think? What unique and important benefit do you deliver? How are you different from other certified make-up artists in Toronto?

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