Limited Time Offer: Save 20% on PRO with code APRIL17 »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Corporate Training Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Speech Therapy Private Practice
Posted by Anonymous on
12/7/2012 at 3:23 PM ET
I am in the process of coming up with a name for a private practice that will be providing services for speech therapy and has the possibilty to expand to other services such as physical, occupational, and even behavioral therapies. I don't want to limit the name to speech, but want to realte it to "therapy" in some way. The practice will be geared towards a wide variety of patients ages 0-21. Thanks!
12/7/2012 at 4:26 PM
The benefit of limiting the name to "speech therapy" is focused marketing efforts. You can focus your message to a more focused target audience and have a much better chance of breaking through a crowded market, and with a more practical budget.
After becoming successful launching a "speech therapy" brand, you can always launch another brand such as "physical therapy" as a second focused segment in a family of brands under an umbrella brand to ties them all together.
Give it some thought.
12/8/2012 at 6:28 AM
If you don't limit your name to speech therapy, limit it in some other way - that is to say, target your audience if not your business. Doing this will reduce your costs and improve conversions dramatically.
12/9/2012 at 9:47 PM
You need to have a different name for each target audience and positioning benefit. When you try to have too many different benefits under the same umbrella you confuse people and miss the opportunity to communicate to your target audience(s) in the clearest and most persuasive way(s). Don't do that to yourself.
BACK TO TOP
Post a Comment
Email's Little Secret: 18 Words to Fly or Die By
by Michael McCunney
Now Is the Time for Developing Your Personal Brand: 26 Tips
by Barry Feldman
How Small Marketing Teams Can Achieve Big Content Wins
by Jacob Warwick
The Most In-Demand Marketing Skills in 2017
by Ayaz Nanji
Eight Simple SEO Mistakes Killing Your Content Marketing
by Ronald Dod
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with