Question
Topic: Advertising/PR
Through The Line Advertising - Restaurant Industry
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I''ve recently been promoted to Head up the marketing department for a global restaurant company. Our brands consistent of casual/family brand to a high end steakhouse operating in the middle east, UK and south africa.
As I''ve said I have recently been promoted coming from a marketing background before in the Mobile phone industry and have found that this type of marketing is a lot more difficult as its a more personally focused towards each customer.
My question is: What is your advise on what promotion would you recommend to drive sales and footfall in the high end steakhouse without degrading or cheeping the brand in any sense.
I recently launched an ''all you can eat rib promo'' which some critics viewed as cheapening the brand which obviously my focus was brand awareness and driving sales.
Please help