Question

Topic: Branding

Looking For Examples Of Subrands, Multibrands, Corporate Brands, Brand Extensions, Brand Variants

Posted by Anonymous on 2/27/2004 at 12:11 PM ET 250 Points
Hi!

I need some examples and literature of International Brand names which are:

1) SubBrands
2) Corporate Brands
3) Brand Extensions
4) Brand Variants
5) Multibrands

It will be helpful if the names of the products and companies be given along with it as I understand these are different positionings.
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RESPONSES

  • Posted by ReadCopy on 3/1/2004 at 6:01 AM Accepted
    1)SubBrands - Think of car manufacturers, and their branding .. one of the straingest examples here is Ford and their sub branding where the brand is the Exclusive colour (sorry for the spelling but I am from the UK!) .. The Ford Thunderbird in Vintage Mint Green!
    2)Corporate Brands - Sears have lots of their own label branding
    3)Brand Extensions - McCafe (not sure what its called, but McDonalds extension into Cafes)
    4)Brand Variants (not sure anout this!)
    5)Multi Brands - Anything by the likes of Proctor and Gamble, where each product has its own name/brand.

    Also:

    Mixed branding - so Epson make printers under their own brand and IBM.
    Generic branding - Dog Food, Baked Beans etc
  • Posted by Pepper Blue on 3/18/2004 at 10:54 PM Accepted
    Very international is Unilever

    Corporate Brand: Unilever

    Global sub-brands:

    Axe, Cif, Comfort, Domestos, Dove, Lux, Omo, Pond's, Radiant, Rexona, Signal, Sunsilk, Surf, Bertolli, Birdseye, Family Brand, Findus, Healthy Heart, Heart, Hellmann's, iglo, Knorr, Lipton, Slim·Fast, UBF Foodsolutions

    I hope that helps.
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