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Topic: Branding

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Looking For Examples Of Subrands, Multibrands, Corporate Brands, Brand Extensions, Brand Variants

Posted by Anonymous on 250 Points

I need some examples and literature of International Brand names which are:

1) SubBrands
2) Corporate Brands
3) Brand Extensions
4) Brand Variants
5) Multibrands

It will be helpful if the names of the products and companies be given along with it as I understand these are different positionings.

  • Posted on Accepted
    I'll try to give you an example of one company so you can see how it flows.

    1) Ford Motor Company:
    Ford is the Corporate Brand, Mustang is a SubBrand, and the Mustang Saleen brand extension. Ford has multiple brands within their umbrella. Each of these can have a brand variant such as: reliability, price, market, etc.

    2) Shering-Plough:
    Shering-Plough is the corporate brand. Clarinex and Nasonex are SubBrands. Afrin is a brand variant for Nasonex (one is sold OTC and the other is prescription only.) Nasonex and Afrin are also SubBrands.
  • Posted by ReadCopy on Accepted
    1)SubBrands - Think of car manufacturers, and their branding .. one of the straingest examples here is Ford and their sub branding where the brand is the Exclusive colour (sorry for the spelling but I am from the UK!) .. The Ford Thunderbird in Vintage Mint Green!
    2)Corporate Brands - Sears have lots of their own label branding
    3)Brand Extensions - McCafe (not sure what its called, but McDonalds extension into Cafes)
    4)Brand Variants (not sure anout this!)
    5)Multi Brands - Anything by the likes of Proctor and Gamble, where each product has its own name/brand.


    Mixed branding - so Epson make printers under their own brand and IBM.
    Generic branding - Dog Food, Baked Beans etc
  • Posted by Sharon on Moderator
    Brand Extension:
    This is when Dove soap makes Dove liquid soap, still a soap, but in a different form.

    Brand Variant:
    This is when Dove makes shampoo and conditioner. Not a soap, but still able to capitalize on the brand.

    There are lots of examples of this in the personal care aisle of your supermarket. Both extensions and vairants capitalize on an existing brand to expand the market of the brand.

    Hope this helps.
  • Posted on Accepted
    Very international is Unilever

    Corporate Brand: Unilever

    Global sub-brands:

    Axe, Cif, Comfort, Domestos, Dove, Lux, Omo, Pond's, Radiant, Rexona, Signal, Sunsilk, Surf, Bertolli, Birdseye, Family Brand, Findus, Healthy Heart, Heart, Hellmann's, iglo, Knorr, Lipton, Slim·Fast, UBF Foodsolutions

    I hope that helps.
  • Posted by Amir on Accepted
    1) Corporate Brands=P&G

    2) SubBrands=Head&Shoulders

    3) Brand Extensions= Leather jackets from Harley Davidson

    4) Brand Variants= Pentene for color hair

    5) Multibrands= toyota & Lexus


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