Question

Topic: Advertising/PR

Marketing Programs For A Restaurant?

Posted by Anonymous on 12/20/2004 at 2:05 AM ET 125 Points
Taste Restaurant is a newly opened restaurant in the heart of Kabul city in Afghanistan. Taste serves mainly western food having a small portion of Afghani food in their menu. What makes Taste restaurant unique in Kabul city is the environment inside the restaurant. They have a nicely decored western style restaurant with professional looking waiters, good food, and very well behaved staff and management.

After the election process in Afghanistan and a few security incidents, the number of international or foreign visitors to the restaurant has decreased a bit. The food that this restaurant serves mainly target westeners. Most of the westners (almost all) are working professionals with UN agencies or other international organizations.

Currently, the restaurant does not have any marketing program to attract customers. I have met the manager and advised him for the following programs:

1. Customer Loyalty program - point system
2. Website for the restaurant with the ability for the customers to place orders, check the menu, write testimonials, friend referral etc.
3. A point of sale system with capabilities to track customer buying pattern so that the restaurant can effectively plan in preparing food (some foods take much time to cook and if prepared earlier could save time and make ccustomer happy)

These are what i think it should be done in Taaste restaurant. Keeping in mind the mindset and buying behavior of both foreigners (quite standard) and Afghans here, does anyone have any other recommendations or perhaps fine tune what i am proposing them?

I would be glad to hear from anyone.
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RESPONSES

  • Posted by SRyan ;] on 12/20/2004 at 3:26 AM Accepted
    efarshid, welcome to this forum!

    For a restaurant, I would incorporate as much PR as I can muster into the marketing strategy.

    That's my short answer... let's see what the Experts in restaurant marketing have to say.

    While you're waiting for other responses, be sure to look at the forum archives for other Q&A threads on this subject. Click the Search Questions link on the right side of this page, then try the keyword "restaurant."

    - Shelley
  • Posted by Janet O. on 12/20/2004 at 4:54 PM Accepted
    Are there publications, newspapers, etc. that are commonly read by the westerners? If so, have an article written up about the restaurant and published in these venues. You could also cross promote the restaurant with other businesses that the westerners patrionize.

    Since it's a newly opened restaurant, have a grand opening and invite people to a "Taste of Tasste" where they would offer a food sampling of their menu. Invite the media to gain more exposure.

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