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Topic: Student Questions
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
I Need A Swot Of Toyota Can Anyone Help
Posted by Anonymous on
1/23/2005 at 12:09 AM ET
i am a student online and need to do a swot on toyota. i cannot find the information needed online in the toyota.com area, can anyone give me some feedback. thanks greatly appreciated
1/23/2005 at 1:49 AM
A few questions:
1. What do you know about Toyota's Strengths, weaknesses, opportunities, and threats? Give us your perspective, and then we can help you fill in the gaps.
2. Have you tried searching the KHE (click over to
and search on SWOT) and Google (
)? What did you find there?
We won't do your homework here, but we will certainly help you fill in the gaps, as well as help you better articulate your answers. However, we need you to do the heavy lifting first.
(Remember, your peers and your professors are probably visiting the site too... they know whether or not you're taking the easy way out...)
Can't wait to hear your answers and help you fill in the gaps -- that's what we're here for!
1/23/2005 at 4:49 AM
Try looking on
if you cant find the info you need then visit
and take the beginner tutorial.
Here is a swot template:
Also try this link:
Also visit online chat room/forums about cars
Look at different advertisements:
Here is a famous advertisement from New Zealand:
Also in New Zealand Toyota has just started a new campaign: The Give me 5 campaign.
With every new Toyota that you buy you get:
a 5 year warranty
5 years of road side assistance
You can drive the car unlimited KMs for 5 years and still be covered buy the grantee
Toyota signature class !!!! amazing great cars at a great price.
Read the press releases (BIG HINT)
Look at the international site!!! and the NON_AUTOMOTIVE SECTION
Look at there Zero accident vision
have a nice day
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