Question

Topic: Just for Fun

Top Ten Marketing Gurus Of All Time!

Posted by Anonymous on 5/6/2005 at 10:40 AM ET 200 Points
For all you history buffs in the know who do you consider to be the top ten most influential and most important marketing minds of the last 150 years?

And I dont mean guys like seth godin and harry beckwith.

I mean guys like Philip Kotler,Thomas Nagle,Wroe Alderson,P.T barnum
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Pepper Blue on 5/6/2005 at 1:06 PM Accepted
    Mac is back!

    Philip Knight - Nike. Revolutionary marketing first with "sports shoes" then sports gear in general.


  • Posted by steven.alker on 5/6/2005 at 6:39 PM Accepted
    William H Hoover. Having bought up his cousin's (James Spangler's) vacuum cleaner company, he could have called its product a Spangler.

    "Have you spangled the carpet yet?" doesn't quite have the same ring to it, does it?

    He went on to invent the door to door sales team, the free ten day trial and the indestructible boot for foot-in-the door selling.

    Steve
  • Posted by mgoodman on 5/6/2005 at 11:08 PM Accepted
    I'd nominate Neil McElroy.

    In 1931, Neil McElroy, Procter & Gamble's Promotion Department Manager, created a marketing organization based on competing brands managed by dedicated groups of people. The system provided more specialized marketing strategies for each brand and Procter & Gamble's brand management system was born.

    McElroy might not have been a marketing genius himself, but he sure changed the way brands are managed. The P&G brand management system has produced countless successful marketers, and it all started with the management perspective of Neil McElroy.
  • Posted by Blaine Wilkerson on 5/8/2005 at 12:48 PM Accepted
    In no particular order:

    Marilyn Manson - itself, creating unfounded fear to make his enemies look stupid and help him promote record sales, PR

    Dennis Rodman- Himself, successful rebel, non-conformity

    Madonna - herself, rebellion, non-conformity, pop music

    George Lucas - Science Fiction, Toys, Character Licensing

    Bill Clinton - The Presidency, himself, magazine sales

    Bill Gates - Windows, DOS, himself, capitalism, opportunity

    P.T. Barnum - Rarities, Human Nature, Entertainment

    Sam Walton - Low-Cost Stuff, capitalism

    Thomas Jefferson - America, "Freedom", Courage

    Henry Ford - Convenience, Status, Luxury, Transportation

    Larry David - Seinfeld, laughter, TV ad rates

    Simon Cowell - TV ad rates, public ridicule

    Tricon Global Restaurants - cheap tacos, chcken, pizza, root beer, and fish

    3M (Art Fry)- Post-It notes

    Sabhir Bhatia - Free Email (HotMail)

    Larry Page - Google

    Christianity - viral marketing, eternal life, Bible sales
  • Posted on 5/11/2005 at 11:31 AM Accepted
    I have to put in my 10c worth and say Russell Abratt - ex-South African marketing prof who now teaches at a top university in the States - we would welcome him back anytime - he has been very influential in shaping young marketer's minds!!!
  • Posted on 5/11/2005 at 11:31 AM Accepted
    I have to put in my 10c worth and say Russell Abratt - ex-South African marketing prof who now teaches at a top university in the States - we would welcome him back anytime - he has been very influential in shaping young marketer's minds!!!
  • Posted by chough on 7/9/2005 at 10:36 AM Member
    nobody mentioned Wally Ollins...
  • Posted on 8/7/2006 at 5:03 AM Member
    i want to introduce a new one as allaudin khilji maitain a whole balance for that. he could be the one for early marketing strategies.
  • Posted on 8/8/2007 at 6:13 PM Member
    i personally feel that gurus like Tom Asacker,Dave ,BalterScott Bedbury, B. J. Bueno, Seth Godin, Andy Goodman, Doug Hall, Mark Hughes, Jay Jurisich. Guy Kawasaki, Richard Laermer, Anne Libera, Ben McConnell, John Moore, Jack Trout, David Wolfe, Willy Wonka, John Zagula, and above all PHILIP KOTLER WHO IS THE GREATEST POSSIBLE ASSTE FOE ANY MBA ROUND THE GLOBE
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Just for Fun)