Topic: E-Marketing

Click-through Fraud

Posted by Jeff K. on 50 Points
I was working with a dealer today regarding co-op advertising. They want to us Google Adwords, but are concerned with Click-through fraud. What do you know about this and is there anyway to prevent it?

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  • Posted by Jeff K. on Author

    Thank you very much, this was exactly what I was looking for. Puru & rnorth3, thanks for the articles, it cleared things up a bit. Because I do not have experience with this, I wasn't sure what to say to the dealer. I told them I'd look into it and get back to them. Thanks for all the insightful comments!


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