Know-How Exchange : Strategy

I think a white paper may be a good way to go:
https://www.marketingprofs.com/5/BixEdwards1.asp
That was a good article from earlier this summer.

My field (electronics manufacturing) also requires a lot to digest, and white papers are frequently a good way to do that.

You could reference the white paper in your letter, and use it as a follow up (allow them to request it and then send it, or if you hear nothing, find out if they are interested in the white paper).

Fred is suggesting a case study... not sure if that would work in the initial follow up. But references can be strong. If you do go this route, make sure you get approvals first.

I would focus the letter on general product use and product wording (main points from your technical bulletin). Definitely have a call to action.

If I remember correctly from a previous question, you are new in your role? If that is the case, I hope it is going well. Regardless, best of luck.

MarketingProfs has published some articles that might be useful to you:

12-Step Foolproof Sales Letter Template

How to Write a Smooth Sales Letter for Results

Five Deadly Sales Letter Mistakes

This is such a key question. Hopefully they aren't asking for "additional information" because you can end up sending useless prattle.

If you're going to send a white paper, your marketing campaign should state: "Request our white paper on "The future of poly: Bust or RO-Bust". Or whatever you want. Being specific in your offer will help you determine the true level of interest.

Michael