Question

Topic: Advertising/PR

Promotion Campaign For Sliding Doors Sale

Posted by Anonymous on 7/10/2006 at 1:41 PM ET 250 Points
Hi,

I'm preparing campaign for sliding doors manufacturer. We have chain of our distributors in all country. We' re selling our products since 1992 and we are leading company in our segment.
Our target customer is woman (60% of decision made by women) with middle/ high wallet.
We are producing our products for specific customer as he need. We provide free project consultancy, free transport, and design and costs in our computer software.
We would like to increase our sales in 2-3 months period and looking for interesting methods to advertise and promotion sale in this period.
More about company You can see in our website www.komandor.com
Maybe You can send to me some great ideas..?

Greetings to all!
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RESPONSES

  • Posted by MANSING on 7/12/2006 at 2:33 PM Accepted
    Hi Marcin Riger,


    As you said you want to increase your sales in 2-3 months period and looking for interesting methods to advertise and promotion sale in this period then you need to define your 4P’s again which will be Price (reduction/ sale), Product (variety/ design), Place / distribution (easy to access or free delivery) and Promotion (try for Radio, leaflets Or News paper advertise and word of mouth will be play big role here.

    • Contact your distributor and sales force.
    • New Marketing Plan for specific Period (same what we do for Christmas - financial help)
    • Contact other agency who does carpentry work in your area
    • Promote your Business – where women goes for shopping – Big banner, shopping malls (Look for – www.dfs.co.uk)
    • Redefine your target and segments again

    AS Vevolution has made very good point about the targeting customer; I don’t want to repeat same suggestions. By the way your website speaks a lot and gives a positive approach what you guys are mean to be.

    I don’t know but if you want to have a look this website – www.argos.co.uk. This is store website where you can buy your goods online and pay online with all delivery details. It targets customers very well. You should get little idea from this page.

    And main thing – we learn from other. Don’t hesitate to contact other industries for good suggestions.

    Best of luck!

    I hope this will help!

    Regards,

    M Bhor

    Websites:

    https://www.google.co.uk/search?hl=en&q=sliding+door&meta
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