Question

Topic: Customer Behavior

The Customer Brand. Any Unique Approach To Marketing Virgin Territories?

Posted by Anonymous on 7/8/2004 at 4:18 PM ET 250 Points
As brands aquire a high level of loyalty and patronage in different markets, marketing personale tend to predict customer behaviour and consumption pattern with relative ease.
However, "nothing stays the same" the tendency exists that such behavioural patterns would mutate significantly over time and become resistant to models of forcasts on them.
Can there be a relatively risk-devoid approach to customer behavioural patterns, or does the Customer Relations/Research departments continue to play catch-up?
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