Question
Topic: Branding
What Would You Include In A Branding Basics Workshop Content?
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To take advantage of the gaping need for some real branding information, I am collaborating with a foremost consulting company to run a 3 day open course in branding for middle level managers, product development functions, product managers and entrepreneurs.
The idea is to pass on basics of branding from development to management stages. I however would like the workshop to be as practical and interactive as possible (most courses available are tedious, academic and surreal to the average marketing professional. I sould know cos I have attended a few myself!)
Can you help me out with what such a course should cover? How can I make it as practicable as possible? and fun too! where can I source quizzes, games,case studies and role plays to keep my class of 30 participants stimulated till the last day?
the course title is BRANDING A-Z:Global Principles...Local successes. We have a few major brand managers in Nigeria as speakers on strategy development, positioning, research and marketing communications. I just would like to know that we have covered the basic global principles of branding. Can anyone share some with me?
thank you.