Creating Trustworthy Content

These days, people are increasingly skeptical of what they see and read in advertisements. You're probably just about as likely to get struck by lightning as you are to click on a banner ad. This collapse in trust can seriously impact both the reputation of your business and your bottom line. So what are you doing about it?

In this PRO seminar, you'll learn how to create an online customer experience that's based on trust. You'll walk away with a solid understanding of guidelines for the kind of no-fluff content your customers will use and believe in.

Rate this


  • Date: October 1, 2015
  • Presenter: Gerry McGovern
  • Element: Create
  • Topic: Content
  • Price: $0


Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to continue.


By registering for this Webinar, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.


Gerry McGovern
Gerry McGovern ( is a content management consultant and author. His latest book is The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online, which teaches unique techniques for identifying and measuring the performance of customers' top tasks.