Content, Conversions, and Lead Generation

Content. It's why they visit and why they convert—or don't. Content plays a part in each and every step of your funnel. So, how's it working on your site? How do you measure the impact of your content? Can you create content that converts visitors into leads?

In this PRO seminar, we'll analyze the birth of a lead, and deconstruct each page in the process as well as each stage in the funnel. We'll cover how content affects the conversion funnel, from high-ranking blog posts to the thank you page after the thank you page, and share which topics and types of content attract and engage visitors.


Andy Crestodina

Andy Crestodina is a co-founder of Orbit Media, an award-winning digital agency in Chicago. He's provided digital marketing advice to 1,000+ businesses, written 500+ articles, and authored Content Chemistry: The Illustrated Handbook for Content Marketing.

Rate this


  • Date: On-Demand — Access anytime!
  • Presenter: Andy Crestodina
  • Element: Plan, Analyze
  • Topic: Marketing Content, Demand Generation
  • Price: $0


Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to continue.


By registering for this Webinar, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.