Content. It's why they visit and why they convert—or don't. Content plays a part in each and every step of your funnel. So, how's it working on your site? How do you measure the impact of your content? Can you create content that converts visitors into leads?

In this PRO seminar, we'll analyze the birth of a lead, and deconstruct each page in the process as well as each stage in the funnel. We'll cover how content affects the conversion funnel, from high-ranking blog posts to the thank you page after the thank you page, and share which topics and types of content attract and engage visitors.

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  • Date: February 4, 2016
  • Presenter: Andy Crestodina
  • Element: Plan, Analyze
  • Topic: Content, Demand Generation
  • Price: $0


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Andy Crestodina is co-founder and strategic director of Orbit Media, an award-winning Web design company. With 16 years of Web marketing experience, Andy is a frequent speaker on topics including content strategy, analytics, social media, SEO, and email marketing.