As a B2B marketer, you know the importance of data when it comes to targeting and reaching prospects and customers. But the truth of the matter is that some find digging for data to be a chore—or even a bore. Sure, it's important, but where do you even begin?

In this PRO seminar, we'll explore how B2B marketers can maximize business value from data about customers and prospects. We'll look at new data sources, how to keep data clean and fresh, and its top five applications in B2B. We'll also review three case studies from companies that successfully applied data to fuel sustainable business growth.

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KEY DETAILS

  • Date: February 11, 2016
  • Presenter: Ruth P. Stevens
  • Element: Management
  • Topic: Metrics & Measurement
  • Price: FREE

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THIS WEBINAR FEATURES:

Ruth P. Stevens consults on B2B marketing and teaches marketing to grad students at Columbia Business School. Reach her at ruth@ruthstevens.com.