Apply an Agile Approach to Your Marketing

Marketing today can be incredibly complex and stressful. Marketers are required to take on new challenges (without any change in budget or resources) and master new technologies, all while under increased scrutiny from management. It's no surprise, then, that the interest in agile marketing is exploding. In fact, in a recent survey by Wrike, more than 70% of marketers said that they are currently practicing—or embracing some aspect of—agile marketing.

In this PRO seminar, agile marketing expert Jim Ewel will pick up from his previous PRO seminar and show you how to address two of the most critical tasks in agile marketing. We'll discuss how to get you into the mind of the customer and understand what they are trying to accomplish and why. We'll also share real examples of companies that are practicing agile marketing and experiencing its benefits of effectiveness and improved quality of work.


Jim Ewel

Jim Ewel is a leading voice on Agile marketing, having co-organized the first meeting of Agile marketers and co-authored the Agile Marketing Manifesto. He runs an Agile marketing consultancy. His new book is The Six Disciplines of Agile Marketing.

LinkedIn: Jim Ewel

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  • Date: On-Demand — Access anytime!
  • Presenter: Jim Ewel
  • Element: Management
  • Topic: Marketing Management
  • Price: $0


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