Marketing today can be incredibly complex and stressful. Marketers are required to take on new challenges (without any change in budget or resources) and master new technologies, all while under increased scrutiny from management. It's no surprise, then, that the interest in agile marketing is exploding. In fact, in a recent survey by Wrike, more than 70% of marketers said that they are currently practicing—or embracing some aspect of—agile marketing.

In this PRO seminar, agile marketing expert Jim Ewel will pick up from his previous PRO seminar and show you how to address two of the most critical tasks in agile marketing. We'll discuss how to get you into the mind of the customer and understand what they are trying to accomplish and why. We'll also share real examples of companies that are practicing agile marketing and experiencing its benefits of effectiveness and improved quality of work.

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KEY DETAILS

  • Date: May 12, 2016
  • Presenter: Jim Ewel
  • Element: Management
  • Topic: Management
  • Price: FREE

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THIS WEBINAR FEATURES:

Jim Ewel is the blogger behind www.agilemarketing.net. He has spent almost 30 years in marketing and sales, including 12 years at Microsoft, as well as eight years running two start-ups, GoAhead Software (sold to Oracle) and Adometry (sold to Click Forensics). He now runs a firm that provides growth consulting to firms in the area of agile marketing.