Influencer marketing is a hot topic these days, and many of the skills used for media relations apply in this new world, just on a much larger scale. But reaching the voices that resonate with your core communities can be challenging. Who are the up-and-coming influencers, how do we find them, and what platforms do they engage on?
In this PRO seminar, we'll share what the experts see as challenges, best practices, and success stories in the fast-growing world of influencer and advocate marketing. You'll learn how B2C and B2B companies are working with online influencers and customer advocates to grow their reach, engagement, and conversions.