How to Adapt: Creating a Content Strategy for Mobile

You'd be surprised by how much Web traffic, even for B2B, is mobile. It creates a challenge for marketers who want to offer complex or detailed content, but aren't sure it will work on the small screen. With mobile taking over the conversation, you face a choice—either give up on educating your customers (just kidding, obviously) or consistently adapt your content to fit.

In this PRO seminar, you'll learn how to create device-agnostic content that reaches your target audience and achieves your communication objectives. You'll come away with strategies to tell even the most complex B2B sales story, or engage the most niche B2C consumers, with awesome content—on any platform!


Christina Inge
Christina Inge is the founder and owner of thoughtlight, an agency that brings together content, web design, and events to engage audiences. She has led marketing and communications initiatives for emerging tech companies for the past decade, and taught digital marketing, development, and strategy at the college level. She holds an MS in Instructional Technology from the University of Wyoming and a Bachelor's in English from the University of Maryland.
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  • Date: April 6, 2017
  • Length: 60 minutes
  • Presenter: Christina Inge
  • Element: Plan, Create
  • Topic: Marketing Content, Communications
  • Price: $0


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