What to Focus on in 2019 for Analytics
As the year winds down and you prepare for 2019, what analytics strategies, tasks, and techniques have you mastered? Which have you left behind? What are you focused on for the year ahead? In this session with analytics expert and Trust Insights co-founder Christopher S. Penn, you'll look back at the year that was and look forward to what's coming in the world of marketing analytics. Get ready to see the future!
You will learn:
- The modern analytics lifecycle for B2B and B2C marketers
- The ladder of analytics success—and where your organization is
- The key technologies you should be using today and what you should be preparing for next (hint: AI)
Christopher S. Penn is the co-founder and chief innovator at Trust Insights, Inc., co-founder of PodCamp New Media Community Conference, and co-host of the Marketing Over Coffee podcast. He has been recognized by Forbes Magazine as one of the top 50 most influential people in social digital marketing.
Account-Based Analytics: A New Way to Measure Success
As we transition from a lead-based world to an account-centric reality, the metrics and models used to analyze B2B marketing efforts have changed. This session will focus on measuring ABM success including the NEW metrics for ABM, moving from MQLs to MQAs, and connecting marketing programs to revenue. You'll walk away with account-based metrics you can implement within your organization today.
You will learn:
- The difference between lead-centric and account-centric metrics
- Different ways to measure ABM success throughout the buyer's journey
- How to transition to an account-based funnel
Charm Bianchini is the head of global demand at Engagio. She has 15+ years' experience leading teams in strategic roles focused on revenue generation, marketing programs, customer marketing, marketing operations, and sales development.
The Key to Happy Marketers: A Review of the 2019 Marketer Happiness Report
Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the first annual MarketingProfs Marketer Happiness Report. You'll learn what makes marketers tick, what we're doing to improve our personal and professional lives, the things that provide us inspiration and fulfillment (as well as those that burn us out), and much more. This is one session you won't want to miss!
Matt Snodgrass is the director of marketing for MarketingProfs and, after working in highly-regulated industries for the first 10 years of his marketing life, he's having a lot more fun with his creative (and his career) with the MarketingProfs team.
- Date: December 14, 2018
- Sessions: 3 presentations by top industry experts
- Length: 45 minutes per session
- Element: Analyze
- Topic: Metrics & Measurement
- Price: FREE