Marketing Analytics Trends for 2019

Ever watched a demo for a new piece of analytics tech that you'd never heard of before, but after the call you're not sure how you'd ever live without it? It's hard not to get hyped up and a little bit manic with every promise of enhanced data insights.

So how do you tell the essential stuff from the one-hit wonders? And what should you make sure you're already using before you even consider accepting another one of those invites for a new product demo?

In this webinar, you'll learn:

  • The top five marketing analytics trends by projected search interest
  • The foundation of your 2019 metrics
  • The one thing you need most to prepare for massive changes coming to marketing analytics (including AI)


Christopher S. Penn

Christopher S. Penn is a co-founder and the chief data scientist of, a marketing and management consulting firm. He is a renowned keynote speaker and best-selling author who specializes in analytics, digital marketing, and machine-learning.

LinkedIn: Christopher Penn 


Sponsored by Seismic
Seismic is the leader in sales and marketing enablement, equipping global sales teams with the knowledge, messaging, and automatically personalized content proven to be the most effective for buyer interactions. To see how Seismic is being used by companies in your industry, visit
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  • Date: February 7, 2019
  • Length: 60 minutes
  • Presenter: Christopher S. Penn
  • Sponsor: Seismic
  • Element: Analyze
  • Topic: Measurement & Analytics
  • Price: $0


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