When executed well, ABM improves collaboration with sales, grows deal size, and helps focus marketing efforts where they can have the most impact.
Join us on August 9 for everything you need to know—from auditing your customer data and selecting the right target accounts, to creating quality materials and measuring the results.
You'll learn how to:
- Segment your list for target-account selection
- Funnel leads effectively from your CRM system
- Develop content for top accounts
- Create internal and external triggers to help launch campaigns specific to the needs of your target accounts
- Track the success of your efforts
Can't make it on August 9? Fear not! Register anyway and you'll receive on-demand access to all the sessions and resources for 90 days after the live event.
- Date: August 9, 2019—11:00 AM ET
- Sessions: 3 presentations by top industry experts
- Length: 45 minutes per session
- Element: Plan, Create, Analyze
- Topic: Account-Based Marketing
- Price: $0