EVENT AGENDA

  • A Holistic Approach to Growing Email Engagement

    This session will challenge the concept that tactics = strategy in your email program and beyond, as well as provide the framework to create a holistic, cross-channel, customer-centric approach to drive customer-first communication for higher engagement and ROI.

    After this session, you'll be able to:

    • Discover an effective customer experience, with email at the core
    • Use data to identify cross-channel opportunities to impact email and other channels
    • Expand your digital blueprint to evolve towards 1:1 customer journeys
    • Grow Email engagement and ROI

    SPEAKER

    Samantha Iodice
    • Samantha Iodice
    • Director of Digital Solutions
    • Brierley + Partners
    • @e_Maven

    Samantha Iodice is the director of digital solutions with Brierley + Partners. Samantha is passionate about coupling her tech knowledge with holistic strategic insights to develop impactful connections between brands and consumers.

  • Get A Clue: Uncovering Effective Email Lead Gen Tactics

    In order to improve email lead generation tactics, you must know which emails your prospects engage with and which mysteriously remain unread. Much like detective work, gathering insights at the most opportune moments leads to better engagement with the right prospects (AKA your "B2B suspects").

    Join us to solve the mystery, as ZoomInfo and CallRail share their successful investigation that revealed enhanced lead generation tactics and measurable growth.

    You'll learn to:

    • Create engaging, lead-focused email drip campaigns
    • Automate your email campaigns to engage with prospects more quickly than you are now
    • Improve your lead scoring processes

    SPEAKERS

    Ryan Hadfield
    • Ryan Hadfield
    • Director of Marketing, Lead Generation
    • ZoomInfo
    • @ZoomInfo

    Ryan Hadfield is director of marketing at ZoomInfo+DiscoverOrg. He uses storytelling and multi-channel campaigns for enterprise demand generation and sales enablement.

    David Schroeder
    • David Schroeder
    • Conversion Optimization Manager
    • CallRail
    • @guerillafront

    David leads the demand generation team at CallRail, and is an award-winning communication and marketing expert who is adept at leading collaborative projects and teams in the execution of compelling strategies.

  • 25 Ways to Improve Your Email Aquisition and Analytics

    Your relationship with your email subscribers, and thus the value of your list, goes well beyond simple opt-ins. Understanding how to generate more subscribers and improve engagement is tantamount to the success of your marketing activities.

    After this session, you'll be able to:

    • Increase email opt-ins
    • Ensure new opt-ins become engaged subscribers
    • Measure the short- and long-term impacts of email marketing

    SPEAKER

    Michael Barber
    • Michael Barber
    • Senior Vice President and Chief Creative Officer
    • Godfrey
    • @michaeljbarber

    Michael has been named one of Marketo's Fearless 50, which recognizes the top marketers around the globe driving bold, fearless marketing and digital transformation. He founded barber&hewitt consultancy, which joined Godfrey in 2018.

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KEY DETAILS

  • Date: September 13, 2019—11:00 AM ET
  • Sessions: 3 presentations by top industry experts
  • Length: 45 minutes per session
  • Element: Create, Communicate
  • Topic: Customer Loyalty, Demand Generation, Email
  • Price: $0

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SPONSORED BY:

ZoomInfo
For over a decade, ZoomInfo has helped companies achieve their most important objective: profitable growth. Backed by the world's most comprehensive B2B database, our platform puts sales and marketing professionals in positions to identify, connect, and engage with qualified prospects.