One of marketing's biggest challenges can simply be finding an optimal workflow that takes into account the many variables and resources at play—especially when you're undoubtedly being asked to do more, faster.

That's why operationalizing workflows is critical if you want to maximize your efficiency and be able to scale your resources effectively.

Join us to learn how the right balance of process and workflow can:

  • Increase on-time delivery
  • Ensure consistent, high-quality work
  • Reclaim time for innovation and creativity
  • Help you put your own workflows into action, to make sure the rest of the organization is operating effectively
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  • Date: May 23, 2019
  • Length: 60 minutes
  • Presenter: Brent Bird, Mayer Becker
  • Sponsor: Workfront
  • Element: Management
  • Topic: Management
  • Price: $0


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Brent Bird serves as director of integrated marketing for Workfront, leading go-to-market research and content marketing strategy. He has worked with hundreds of global marketing teams and agencies to help them effectively manage their workload and control chaos.

Mayer Becker is a principal consultant with Zee Jay Digital who leads process design, governance, and digital transformation engagements. For the past 12 years, he has focused on marketing operations, with previous positions at ADP, United Airlines, and Motorola Mobility.


Sponsored by Workfront
Workfront is the first platform that breaks down the barriers to getting work done and orchestrates and accelerates work in one place. It integrates tools, teams, and entire enterprises for optimal collaboration and visibility into every aspect of the workflow. Workfront is built for people, helping them do their best work so enterprises thrive.