Facebook users have long associated the platform with News Feed. That's changing, and fast, says Mark Zuckerberg. Catering to short attention spans—coupled with users' desire for more private and ephemeral sharing—messaging and Stories are on the rise.
Facebook also continues to place massive emphasis on video, determined to become a major player in digital streaming. How can marketers make sense of all this and focus on the right mix today to get the right results?
Join us to learn:
- Three key areas Facebook is prioritizing today—and how that impacts you as a marketer
- How to plan for a diminished News Feed
- How to cut through the noise, get noticed, and make the right people take action
THIS WEBINAR FEATURES:
Mari Smith, AKA "the Queen of Facebook," is a social media thought leader, trainer, and consultant. She is currently working with Facebook on a new Blueprint certification program. She is author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.
