Five Tips for Building a Successful Tradeshow Program

Most companies, regardless of size and industry, spend nearly as much on the events they attend as they do on the events they host. But measuring the success of the events they attend remains elusive.

Join us to gain an understanding of the five keys to building a successful tradeshow program.

You'll learn:

  • How CPA Global achieved 30% cost savings per tradeshow
  • The benefits of following up with tradeshow leads while they're still hot
  • How to grow your tradeshow-attributed revenue
  • What the future looks like for tradeshow technology


Sharon Summers

Sharon Summers, director of global events at CPA Global, manages dozens of tradeshows and conferences annually. As part of a small team, she supports sales enablement and reinforces CPA Global's position as an innovative thought leader within the industry.

McNeel Keenan

McNeel Keenan is vice president of product management at Cvent. He leads a 200-person development team that delivers all of Cvent’s mobile products that enable event organizers to execute, engage, and gain insight on their attendees during the event.

Mike Dietrich

Mike Dietrich is the vice president for platform marketing at Cvent. His 20+ years of experience includes deep product marketing and management at the nation's largest event technology, education technology, broadcast media, and telecommunications companies.


Sponsored by Cvent
Cvent is a leading meetings, events, and hospitality technology provider whose products automate and simplify the planning process to maximize the impact of events. Cvent solutions optimize the entire event management value chain and have enabled clients to manage millions of meetings and events.
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  • Date: On-Demand — Access anytime!
  • Length: 60 minutes
  • Presenter: Sharon Summers, McNeel Keenan, Mike Dietrich
  • Sponsor: Cvent
  • Element: Plan
  • Topic: Event Marketing
  • Price: $0


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