Whether it's deliverability, design, automation, or coordinating email across our communications plan, marketers continue to struggle with the inbox.

Join one of our favorite speakers, Michael Barber, as he guides you through why email is more important than ever, how to craft emails that get results, and leverage email across your broader marketing communications channels.

You'll learn how to:

  • Identify and incorporate the latest inbox trends
  • Design and develop effective email content
  • Coordinate email efforts across your omnichannel marketing strategy
  • Envision the future of the inbox
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  • Date: May 7, 2020
  • Length: 60 minutes
  • Presenter: Michael Barber
  • Sponsor: Upland CXM
  • Element: Plan, Create
  • Topic: Email
  • Price: $0


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Michael Barber held several leadership roles in strategy and planning before starting barber&hewitt, which joined Godfrey in 2018. He was named to Marketo's Fearless 50; his work includes the most effective campaign in the history of a Fortune 500.


Sponsored by Upland CXM
Upland's Customer Experience Management (CXM) solution suite enables organizations to deliver outstanding customer experiences across channels. Our email marketing solutions power the programs of leading brands, providing personalized, engaging communications at every step of the customer journey.