How Events Will Thrive in the New Normal

Join us to hear Patrick Smith, SVP and chief marketing officer at Cvent, who will offer real talk and a unique perspective.

He'll share his latest industry insights into the following questions:

  • How are we all managing the crisis and thinking through canceling, postponing, or pivoting to digital?
  • As we recover, how do we create event program strategies that combine virtual and in-person events to achieve the most impact?
  • How do we apply what we've learned during this crisis to propel the industry forward?


Patrick Smith

Patrick Smith is SVP & CMO at Cvent. He heads up the global development and execution of marketing initiatives and campaigns that builds Cvent’s brand and drives demand for its Event Cloud and Hospitality Cloud businesses.


Sponsored by Cvent
Cvent is a leading meetings, events, and hospitality technology provider with products that automate and simplify the planning process to maximize the impact of events. Cvent solutions optimize the entire event management value chain and have enabled clients to manage millions of meetings and events.
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  • Date: On-Demand — Access anytime!
  • Length: 60 minutes
  • Presenter: Patrick Smith
  • Sponsor: Cvent
  • Element: Plan, Management
  • Topic: Event Marketing
  • Price: $0


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