Five Signs Your Marketing and Sales Teams Need a Relationship Rx

As a marketer, you hear about "marketing and sales alignment" so often that it probably makes your eyes roll.

But, there's obviously a reason it keeps coming up: It's important and often needs fixing. But if you attempt to mend the marketing-sales relationship only after something goes really wrong—like missed companywide goals—it can be too little, too late.

Join us for a discussion about:

  • Speaking different languages and not having the right "vows" in the relationship between marketing and sales
  • Where day-to-day alignment can go wrong
  • Picking your battles
  • Creating a mutually beneficial tech stack
  • When it's time to call in the "couples' therapist"—and what that looks like


Randi Barshack

Randi Barshack is the CMO of RollWorks, an account-based marketing platform. She has 20+ years' experience in enterprise software, with expertise in building teams and translating technical innovation.

LinkedIn: Randi Barshack

Eric Wittlake

Eric Wittlake is Sr. analyst at TOPO and leads its account-based strategy research. He also works directly with revenue and marketing leaders to drive growth through repeatable best-practices that increase customer value, improve acquisition, and drive expansion.


Sponsored by RollWorks
RollWorks, a division of NextRoll, offers B2B companies an account-based platform to align their marketing + sales teams and grow revenue. Powered by proprietary data and machine-learning, RollWorks' solutions empower teams to identify target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Randi Barshack, Eric Wittlake
  • Sponsor: RollWorks
  • Element: Strategy
  • Topic: Marketing Management
  • Price: $0


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