Demand Gen: Leverage the Combo of Search and Social

In this webinar, Jason Miller, former head of content at LinkedIn and former head of brand at Microsoft, shares a playbook for leveraging the powerhouse combination of search and social to drive demand generation.

Using LinkedIn—an often-underutilized yet powerful marketing tool for B2B organizations—as his example, Jason will let us in on a behind-the-scenes story of one of LinkedIn's most successful demand gen campaigns.

You'll get a first-hand look at the lessons learned from doing more with less and leading with brains over budget.

Join us to learn:

  • How to create one piece of content that can fuel search and social for up to a quarter or longer
  • Best practices for driving results by using LinkedIn with both organic and paid efforts
  • How to supercharge your demand gen with the power of search and AI


Jason Miller

Jason Miller is a former head of brand marketing at Microsoft and a former global head of content + social marketing for LinkedIn. He's a digital marketing instructor at UC Berkeley and the author of Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing Up to 11.


Sponsored by Workfront
Workfront is the platform for enterprise work management. It effortlessly connects people and teams together and allows you to see and analyze factors such as resources and outcomes. Workfront has helped thousands of companies including Cisco, Comcast, and Fossil transform their businesses to increase revenue, improve customer experiences, and reduce costs.
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  • Date: On-Demand — Access anytime!
  • Length: 60 minutes
  • Presenter: Jason Miller
  • Sponsor: Workfront
  • Element: Strategy
  • Topic: Demand Generation
  • Price: $0


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