EVENT AGENDA
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How to Take Your Virtual Events to the Next Level
By now, event professionals are acutely aware of the need to pivot. You've canceled contracts, shifted your strategy, and executed a virtual event (or two). But now that we've settled into this new normal, how can we ensure we don't get stuck in a virtual-event rut? In this session, you'll get real-world advice you can implement now to carry your events into the foreseeable future.
You'll learn:
- Lessons learned from the recent pivot in Marketo's strategy
- How to leverage key learnings to continuously evolve in this uncertain time
- The speakers' view of the events landscape for the rest of 2020 and beyond
PRESENTED BY
- Shannon Taschereau
- Senior Field Marketing Strategist
- Adobe Experience Cloud
Shannon Taschereau is responsible for planning and executing northeast events for Marketo Engage. She also focuses on tracking and analyzing data to optimize spend and using various technologies to enhance event experiences.
- Shannon Jasper
- Field Marketing Manager
- Adobe Experience Cloud
Shannon Jasper is responsible for field activities for the Marketo Engage product. Prior to joining Adobe, Shannon spent time at both small startups and large enterprise organizations, focusing on event strategy and corporate marketing.
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B2B Marketing in the Age of COVID-19: Empathy & Agility = Conversion
As marketers, we're used to trying new things, but the global pandemic has thrown even the best of us into a whirlwind. The physical events we carefully selected are being canceled; direct mail programs we designed have nowhere to go; and the messaging we crafted must be delivered in an entirely new context. At the same time, buying processes are disrupted and the sales team is desperate for some help. What's a marketer to do? In this session, we'll explore the fundamental shifts in marketing you need to make to not just survive but also thrive.
You'll learn:
- The three elements your pandemic event strategy must include (yes, you still need an event strategy)
- Keys to empathic messaging that converts
- High-touch program modifications for when you're not allowed to touch
PRESENTED BY
- Samantha Stone
- Founder
- The Marketing Advisory Network
- @samanthastone
Throughout her career, Samantha Stone has launched go-to-market initiatives and led marketing strategies for Netezza, SAP, Powersoft, and numerous other companies. In 2012, she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.
THIS SPONSORED WEBINAR FEATURES:
Samantha Stone, author of Unleash Possible: A Marketing Playbook that Drives Sales, is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She's a fast-growth, B2B marketing strategist, researcher, speaker, consultant, and persona coach. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.
Shannon Taschereau is responsible for planning and executing Northeast events for Marketo Engage. She also focuses on tracking and analyzing data to optimize spend and using various technologies to enhance event experiences.
Shannon Jasper is responsible for field activities for the Marketo Engage product. Prior to joining Adobe, Shannon spent time both at small startups and at large enterprise organizations, focusing on event strategy and corporate marketing.
SPONSORED BY:
KEY DETAILS
- Date: August 13, 2020
- Sessions: 2 presentations by industry experts
- Length: 45 minutes per session
- Presenter: Samantha Stone, Shannon Taschereau, Shannon Jasper
- Sponsor: Adobe - Marketo Engage
- Topic: Event Marketing, Marketing Management
- Price: $0
